City Marketing

Berlin is a highly fashionable tourist destination worldwide and the most popular city in Europe among young adults. We put our city marketing expertise to work in a number of areas where the focus is on cultural and historical events.

We are specialists in the realm of strong, city-wide open-air projects in the public sphere all the way from the initial idea through the development and implementation phases. Our LICHTGRENZE and DOMINO projects, which celebrated the anniversaries of the fall of the Berlin Wall and the Peaceful Revolution of 1989/1990, received particular attention worldwide. Our approach is shaped by key factors, including the effective alignment of concrete event organisation with accompanying campaigns that involve as many different partners as possible. For example, our YEAR OF SCIENCE (Wissenschaftsjahr) in 2010 attracted one million visitors who were invited to get to know the various players working in Berlin’s extensive science landscape. In general, our projects are participatory in nature. Our theme year in 2013, which focused on the concept of “ZERSTÖRTE VIELFALT” (“Diversity Destroyed”), was underlined by the participation of thousands of children and teenagers in various statements and self-made clips asserting “Unsere Vielfalt nimmt uns keiner mehr!” (“No one can take our diversity away from us again!”). In 2014, provided a worldwide forum for tens of thousands of congratulatory messages marking the 25th anniversary of the fall of the Berlin Wall and calling for the tearing-down of all walls still existing. Each commemorative occasion calls for a fitting celebration as well as effective publicity and efficient implementation. By working closely with our partners, including museums, memorials, associations, scientific institutions, foundations and schools, we are able to ensure that this takes place. In 2016, we launched our latest initiative, “BERLIN 365/24”, which is designed to promote Berlin as a cultural metropolis in an original manner.  

Current Projects

Long Night of Museums

The Long Night of Museums is one of Berlin's best-known events. Visitors from around the world can gain an insight into the museum landscape.


Berlin 365/24

365/24 is a cipher for the cultural metropolis that is Berlin with its diversity and creativity that cover the entire spectrum between mainstream and niche.


EMOP Berlin – European Month of Photography

EMOP Berlin is the largest German festival for photography. Since 2004, it has been presenting exhibitions and events on historic and contemporary photography.


Berlin Art Week

Berlin Art Week dedicated to contemporary art combines exhibitions, art fairs, art awards, and an auxiliary programme featuring talks, films, and tours.

All current projects

Archived projects

25 Years Fall of the Wall

Berlin’s anniversary project 2014 – the LICHTGRENZE, a light installation along the former course of the wall in the centre of Berlin around November 9.


Diversity Destroyed

A joint effort to span the chasm between the diversity destroyed by the Nazi regime to Berlin's new-found diversity as an international centre.


125 Years of Ku'damm

With 802 events in 178 days and over one million visitors celebrated 2011 the 125th birthday of the Kurfürstendamm.


The anniversaries of the five oldest and most prestigious academic institutions in Berlin were celebrated during the Year of Science.

All archived projects