Since 2010, Kulturprojekte Berlin had organized the Berlin Music Week: a place for the international creative industries and local players. Throughout the entire year, various musical events took place which, in many different ways, served the abundance of interests, wants, and expectations from organizers, organizations and networks as well as those of the consumer. Following the discontinuation of the Popkomm music fair, Kulturprojekte Berlin, in cooperation with various partners, has developed the conference and B2B platforms WORD! and SOUND! as well as the club festival First We Take Berlin since 2012. The aim of the latter was to put a spotlight on the newcomer of the hour.
The Berlin Music Week has given the city a platform for all activities related to music, digital technologies and start-ups as well as promoted Berlin as a city where the creative industries can flourish. 2,500 representatives from the creative industries from more than 30 countires, over 400 international journalists, and 30,000 enthusiastic music fans were simple proof of its resounding success. The theme of 2014, Music Released, was about the changes of the music and culture industries over the course of digitalization and the development of world wide networking. Under the theme Music Released the WORD!-Conference of Berlin Music Week 2014 devoted itself to the processes, introduced new players, illuminated economic structures and provided unfamiliar perspectives about the music business.